Smith and Wilkinson is proud to partner with our longstanding client, Salem Five, in the search for the bank’s next Chief Marketing Officer (CMO).
Salem Five is a full-service financial services company offering commercial and consumer banking, wealth management and trust services, commercial and personal insurance, and mortgage banking. Founded in 1855 as a savings bank for the city of Salem, MA, the organization has grown into the fourth largest mutual bank in the country, with $8B in assets. Salem Five has steadily expanded its products, services, and team to meet the evolving needs of families and businesses throughout New England. Today, the Bank operates more than 30 retail branches, 10 insurance locations and 4 mortgage offices across the region. The future is bright. Salem Five is poised to continue expanding its market share by leveraging its successful recipe of experienced personnel, personal service, and strategic innovation.
The Chief Marketing Officer (CMO) is responsible for the overall leadership, direction, and performance of the Marketing Division at Salem Five. This executive will lead a seasoned, collaborative team across brand strategy, advertising, digital marketing, CRM, customer insights, events, and community engagement.
We are looking to identify a strategic, innovative, and pragmatic leader with a proven ability to drive brand, customer and revenue growth, deepen customer engagement, and lead cross-functional initiatives – all within a resource-conscious culture. This is a highly visible leadership role, requiring strong collaboration across the bank’s business units and a direct impact on the institution’s continued evolution.
For a confidential conversation, please reach out to Moriah Maron or Cameron Boyd.