Due to the planned retirement of the bank’s longtime EVP Chief Marketing Officer (“CMO”), Bristol County Savings Bank (“BCSB”) has selected S&W to lead the search and selection process for its next leader in marketing and communications.
Founded in 1846 and headquartered in Taunton, Massachusetts, BCSB is a 159-year-old, mutual community bank that embodies the best of what a community bank can be. For generations the bank has served consumer and business customers throughout southeastern Massachusetts and Rhode Island and beyond, having been a source of financial stability for customers and the communities it serves through good times and bad. As a mutual, BCSB is both owned and governed by its depositors, meaning that every decision that the bank makes is centered on helping families to save, businesses to grow, and communities to prosper, and not on short-term investor demands. Supported by the pillars of stability and balance sheet strength, BCSB is well capitalized, profitable, and efficient and maintains exceptional asset quality. While much of the bank’s growth has been organic, in 2020 BCSB acquired Rhode Island-based Freedom National Bank, bringing the total number of full-service retail branches across its footprint to 18. Today the bank has approximately $3.1B in total assets, making BCSB a top-20 bank in Massachusetts by asset size, and offers a comprehensive suite of loan and deposit products for consumers, small and medium sized businesses, and municipalities. As the bank has continued to grow its offerings, in 2017 it formed Bristol Wealth Group. Most importantly, BCSB is an exceptional corporate citizen and in 1996 established its Charitable Foundation as part of the celebration of the bank’s 150th Anniversary. BCSB is primarily regulated by the FDIC and the Commonwealth of Massachusetts Division of Banks.
This key, transformational role will join a collaborative senior leadership team that will lead the bank to its goal of sustained and organic growth throughout the footprint. The CMO plans, coordinates, and manages the activities of the Marketing and Community Relations Departments in conformance with established Bank strategies, policies and procedures. He/she will support and adhere to the Bank’s regulatory compliance objectives as well as recommend and implement changes to support prescribed requirements. We are looking for candidates with a vast understanding of performance marketing, content management, digital strategy, regulatory guidelines, and community relations with an emphasis on the overall customer experience.
For additional information about this exceptional leadership opportunity, please contact a member of the S&W search team: Nathan Townsend or Cameron Boyd.