HRCU Selects Kayla Selhorst as President & Chief Executive Officer

August 2026 – Smith & Wilkinson partnered with HRCU to manage the search and selection process for the credit union’s next President & Chief Executive Officer. HRCU has deep roots in the communities of New Hampshire & Southern Maine and a longstanding commitment to its founding principle of “Neighbors helping Neighbors.” HRCU sought a leader who could build on the credit union’s strong legacy while guiding its next phase of growth. Beyond executive experience, the Board placed significant emphasis on identifying a leader who shared HRCU’s people-first philosophy, valued employee development and member relationships, and could serve as a visible, credible, and authentic ambassador for the organization and its communities. 

The search led us to Kayla Selhorst, who emerged as an exceptional fit for both the role and HRCU’s culture. Kayla brings more than 20 years of financial services experience, including 15 years with CME Federal Credit Union, where she most recently served as SVP, Chief Operations Officer. Her broad leadership experience spans lending, operations, sales, member engagement, and strategic planning. Throughout her career, Kayla has distinguished herself as a highly collaborative leader who develops people, aligns teams around shared priorities, and fosters a culture of accountability and performance. 

Kayla’s leadership approach and commitment to service closely reflect HRCU’s culture and the core pillars of Community Driven, Doing Things Right, People First, and Flexible Service. She is equally committed to developing and empowering teams, embracing innovation to enhance member experience, and advancing the broader credit union movement. Combined with her executive experience and strategic perspective, these qualities position Kayla exceptionally well to lead HRCU into its next chapter. 

Thank you to William Wegener and Cameron Boyd for their partnership on this successful search. 

Founded in 1962, HRCU is a state-chartered and federally insured credit union headquartered in Rochester, New Hampshire, with approximately $500 million in assets and more than 25,000 members. Originally established to serve the French-Canadian members of Holy Rosary Parish, HRCU has evolved into a community credit union serving members and businesses throughout New Hampshire and Southern Maine. With five retail locations and a full suite of consumer and small business financial services, HRCU continues to invest in its technology and service offerings while remaining true to the community-focused philosophy that has guided the organization for more than 60 years: “Neighbors helping Neighbors.” 

For more than 25 years, Smith & Wilkinson has been a trusted executive search and talent advisory partner. Our Financial Services team serves banks, credit unions, service providers, associations, nonbank lenders, financial technology companies, community and economic development organizations, and government-sponsored enterprises in attracting, promoting, and retaining senior leaders who drive long-term business success.

Our financial services executive search work includes Board, C-suite, and Director-level engagements across executive leadership, strategy, risk, finance, operations, lending, technology, wealth management, and more. With industry-leading market insight and a consultative approach, we provide both clients and candidates with exceptional visibility into today’s evolving talent landscape.

Looking to fill a leadership role similar to this position? Get in touch to learn how Smith & Wilkinson’s financial services and association executive search team can help you attract, promote, and retain the talent your organization needs to grow and compete.