S&W has been retained by Citadel Credit Union to lead the search for the newly created Director of Member Growth & Retention, a highly strategic role at a pivotal time for the organization.
Citadel, a ~$6.6B member-owned credit union serving more than 285,000 members across the Greater Philadelphia region, is entering an exciting new phase of growth following its recent charter conversion to expand access and support responsible growth. As one of the region’s largest locally based financial institutions, Citadel is focused on deepening member relationships while continuing to deliver accessible, affordable, and convenient financial solutions.
This newly created role will play a key role in deepening member relationships and strengthening Citadel’s position as its members’ primary financial institution. The Director of Member Growth & Retention will lead strategies across onboarding, engagement, and lifecycle management. Partnering closely with marketing, digital, and product teams, the Director will drive product adoption, reduce attrition, and enhance the overall member experience through data-driven insights and thoughtful program design.
Contact Moriah Callahan or Jake Strong to learn more about this unique opportunity to shape the member growth strategy of this forward-thinking, community-focused Credit Union.