Does Your Bank or Credit Union Have a True Value Proposition That Will Attract Top Talent?
In today’s hyper-competitive market to attract the best talent, it’s important to understand that the candidate(s) that you are pursuing is thinking, “What’s in it for me?” This thought process can include one or all of the following: professional challenge, professional advancement, compensation, employee benefit package, pace of work, organization’s short and long term strategic plan, use of technology, attractiveness of the workplace, etc. So it’s important to determine what sets your employment opportunity and your organization apart from the competition.
Once that criteria is established, it may be worthwhile to consider using it to create a unique value proposition designed specifically to attract new talented people to your institution. All indications are that the conditions of the employment market next year will be very similar to 2019. Using this strategy to help create a candidate-centric approach to recruiting could help you win the battle for top talent in 2020.
-Christopher Kelley, Community Banks & Credit Unions